I’m a social creative strategist and director with 10+ years of experience helping fashion, interiors, and lifestyle brands find their voice, show up with intention, and create content people actually want to engage with.

 

Most recently, I’ve spent the last few years overseeing digital strategy at Joybird, where I grew from leading social strategy into creative direction, helping to shape the ideas, visual worlds, and storytelling behind their photoshoots and social content.

 

I also know the other side of the business. I co-own Here! Here! Pizza, a small pop-up and pizza catering company with my partner, so I understand what it means to build a brand from the ground up, wear a million hats, and make creative decisions with real business goals in mind.

 

Whether you’re an established brand looking for a fresh creative perspective or a small business figuring out how to make social actually work for you, I’m here to help bring strategy, creativity, and a little personality to the table.

 

In a world where it can be difficult to spot authenticity, I’m a firm believer that people and brands are the most captivating when they’re themselves. My approach is thoughtful but never too serious, strategic but always human, and rooted in creating work that feels like you.